How to Make Money Online with SEO: Master SEO and Monetize Your Skills

Welcome to my article “How to Make Money Online with SEO: Master SEO and Monetize Your Skills“. If you’ve ever searched for anything online (and let’s face it, who hasn’t?), you’ve interacted with SEO—Search Engine Optimization. SEO is what determines whether your website is seen by the masses or gets buried on page 12 of Google’s search results, never to be seen again. But here’s the good news: mastering SEO isn’t just for tech geeks or digital marketers—anyone can do it, and once you’ve got the hang of it, you can start making money online. That’s right, by mastering SEO, you can turn your newly honed skills into a cash-generating machine that works for you 24/7.

In this guide, we’ll break down exactly how you can make money with SEO, whether you’re offering your services to clients, creating your own blog or website, or diving into the world of affiliate marketing. SEO is a skill in high demand because everyone, from small business owners to large corporations, needs help getting noticed online. And don’t worry, you don’t have to be a computer whiz to start—there are plenty of beginner-friendly tools and resources to help you on your way. With a little bit of time and effort, you’ll be optimizing like a pro—and who knows, you might just find yourself with a few extra dollars (or a lot) in your pocket.

So grab your coffee (or energy drink, if that’s more your speed), and let’s dive into how mastering SEO can transform your online income. Spoiler: it’s easier than you think, and we promise to make it as painless as possible!

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What is SEO and Why is It Important for Making Money Online?

Imagine opening a brand-new store in the middle of a desert. You’ve got amazing products, killer deals, and a smile that could sell ice to penguins—but there’s one problem: no one knows you exist. That’s where SEO comes in. Search Engine Optimization (SEO) is like placing your store right in the middle of Times Square, complete with blinking arrows, music, and a crowd ready to buy.

In plain English, SEO is the practice of making your content and website discoverable—not just to humans, but to Google (a.k.a. the Almighty Gatekeeper of the Internet). It’s about understanding what people are searching for and tailoring your content so it shows up exactly when they need it.

SEO 101: Not Just for Tech Wizards

You don’t need to be a Silicon Valley coder or own a magic wand to understand SEO. At its core, it revolves around a few foundational principles:

• Keyword Research: This is where you become a mind reader. What phrases are people typing into Google when they want answers? Tools like Ubersuggest, Ahrefs, or even Google’s autocomplete bar can help you figure it out.
• On-Page SEO: This includes everything you control on your site—titles, headers, images, content structure, and even your URLs. Google wants clear, well-organized content, and on-page SEO is like giving it a friendly roadmap.
• Off-Page SEO: Here’s where popularity matters. When other sites link to yours (backlinks), it tells search engines your content is trustworthy. Think of it like being nominated for prom king—every vote counts.
• Technical SEO: Behind-the-scenes stuff like site speed, mobile-friendliness, security, and crawlability. It’s the foundation of your SEO house. Build it well, or it all falls apart when Google comes knocking.

The Money-Making Magic of SEO

So how does SEO translate into real money? Here’s where it gets fun. SEO is your silent salesman. While you’re out walking the dog, binge-watching Netflix, or enjoying your third cup of coffee, a well-optimized blog post or website page can bring in traffic, leads, and sales—without you lifting a finger.

Let’s break down the cash flow:

• Affiliate Marketing: Rank high for a keyword like “best coffee makers under $100,” drop some affiliate links, and earn commissions every time someone buys through your recommendation.
• Digital Products or Services: Whether you’re selling an eBook, a course, or offering freelance SEO services, SEO helps the right audience find you. No cold emails or awkward networking required.
• Ad Revenue: Blogs that generate consistent traffic through SEO can monetize via ads (Google AdSense, Mediavine, etc.). You’re basically turning page views into passive income.
• Lead Generation for Businesses: Local SEO helps brick-and-mortar or online businesses get found by nearby or niche-specific clients—aka people who are ready to spend.

In short: mastering SEO means you’re not shouting into the void—you’re whispering directly into the ears of people looking to buy, click, subscribe, or hire. If you’re serious about making money online, ignoring SEO is like trying to win a race with your shoes untied. Sure, you might make it to the finish line—but it’s going to be a bumpy ride.

How to Start Learning SEO: A Beginner’s Guide

So, you’ve decided to dip your toes into the world of SEO? Excellent choice. You’ve officially entered the rabbit hole of algorithms, keywords, and ranking battles—but don’t worry, you won’t need a PhD or a wizard’s hat to get started. Learning SEO is like learning to ride a bike: wobbly at first, but once you get the hang of it, it takes you places (like the top of Google search results… and yes, maybe a tropical vacation funded by affiliate commissions).

Let’s break down how to go from SEO newbie to digital ninja—step by step, with no fluff and no confusing tech-speak.

1. Start with the Basics: Understand What SEO Actually Is

Before you go chasing backlinks or stuffing keywords like Thanksgiving turkey, get a clear grasp of what SEO is really about. It’s not just about tricking Google—it’s about helping Google understand your content so it can show it to the right people.

Here’s a quick breakdown:

• White Hat SEO: Ethical, user-focused optimization that follows search engine guidelines. Think: great content, clean site structure, proper keywords.
• Black Hat SEO: The shady stuff—keyword stuffing, cloaking, spammy links. You might win short-term, but Google penalties are not fun.
• Gray Hat SEO: Somewhere in between. Proceed with caution.

👉 Pro tip: Read Google’s Search Essentials guide—it’s the SEO Bible for beginners, straight from the Big G itself.

2. Learn the Core Elements of SEO

To build a solid foundation, you need to learn the four key pillars of SEO:

✅ On-Page SEO

This is everything you do on your website to help Google understand your content.

• Use clear titles with target keywords
• Write high-quality content that solves a real problem
• Optimize images with alt text
• Structure your content with headers (H1, H2, etc.)

✅ Off-Page SEO

Off-page SEO is about building trust and authority outside your site.

• Earn backlinks from reputable websites
• Build your brand presence on social media
• Guest post on related blogs (not shady ones!)

✅ Technical SEO

This is the behind-the-scenes setup that keeps your site Google-friendly:

• Fast loading speed
• Mobile optimization
• Secure HTTPS connection
• Clean, crawlable site structure (use tools like Screaming Frog or Sitebulb)

✅ Keyword Research

This is the part where you figure out what people are searching for, and how competitive it is. Use tools like:

• Ubersuggest (beginner-friendly)
• Google Keyword Planner (free but requires a Google Ads account)
• Ahrefs, SEMrush, or Moz (advanced but powerful)

3. Use Free Resources and Courses

You don’t need to break the bank to learn SEO. The internet is full of gold if you know where to dig.

• 📘 Google’s SEO Starter Guide (linked above)
• 📺 YouTube channels: Check out Neil Patel, Brian Dean (Backlinko), and Ahrefs
• 🧑‍🏫 Free Courses:
  • Yoast SEO for Beginners (Free)
  • HubSpot SEO Certification
  • Moz Beginner’s Guide to SEO

Keep a notebook (or Google Doc) to track what you’ve learned and what you want to test or implement. And don’t just consume content—apply it.

4. Practice Makes Profit (Eventually)

SEO is like going to the gym—you won’t see results in a week, but consistent reps pay off big time. Start a blog, even if it’s just about your favorite snack or your dog’s daily adventures. Try ranking for low-competition keywords. Tweak your titles. Track how Google reacts. Mess around with plugins like Yoast SEO or Rank Math if you’re using WordPress.

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Remember, the best way to learn SEO is by doing it. Google loves data, and so should you.

5. Stay Updated—Because SEO Changes Faster Than Fashion Trends

Google updates its algorithm hundreds of times a year. What worked in 2015 (like keyword stuffing and 500-word posts) might get you slapped with a penalty in 2025. Follow these trusted blogs to stay sharp:

• Search Engine Journal
• Moz Blog
• Backlinko
• Search Engine Roundtable

Bonus: Join SEO communities on Reddit (r/SEO), Twitter, or Facebook groups to keep learning and asking questions.

Bottom Line: Learning SEO may seem overwhelming at first, but it’s one of the most valuable digital skills you can have—especially if you’re aiming to make money online. Whether you want to build niche websites, start freelancing, grow a YouTube channel, or dominate the eCommerce game, SEO is your silent partner in success. It might not be flashy, but trust me—it works while you sleep.

Making Money with SEO Services: Freelancing and Consulting

(The real-world way to turn your SEO know-how into a paycheck—even in your pajamas.)

So, you’ve been soaking up SEO like a sponge—crawling through keywords, slicing through sitemaps, and casually dropping terms like “canonical tags” at dinner (your friends are thrilled, really). But now you want to monetize this magic. Great news: businesses are desperate for what you’ve learned—and they’re willing to pay good money for it.

Whether you’re building a career in freelancing or launching your own consulting empire, SEO services can generate real income, especially if you know how to market your skills.

🧑‍💻 Freelancing: Selling SEO by the Gig (or Hour)

Freelancing is where most SEO professionals start. You get hired on a project-by-project basis to handle specific SEO tasks—and yes, you can absolutely do this from your laptop, your sofa, or even a beach in Bali (Wi-Fi permitting).

🔍 What Services Can You Offer?

Here are some in-demand freelance SEO services that clients pay for regularly:

• Keyword Research & Strategy – Identifying profitable keywords for blogs, products, and service pages.
• On-Page SEO Optimization – Optimizing content, title tags, internal linking, and meta descriptions.
• Technical SEO – Speed audits, crawl error fixes, and structured data implementation.
• Content Optimization – SEO-friendly rewriting, formatting, and headline improvements.
• Local SEO – Google Business Profile optimization and local keyword targeting.
• Link Building – Outreach, guest posting, HARO link strategies, and competitor backlink analysis.

💼 Where Do You Find Freelance Clients?

• Upwork and Fiverr: Great for beginners to get reviews, but competitive.
• LinkedIn: Build a personal brand and connect with marketers/business owners.
• Facebook SEO Groups: Many small business owners post gigs directly.
• Cold Outreach: Find poorly-optimized local businesses and pitch a free mini audit.
• SEO Marketplaces: Sites like Legiit, SEOClerk, and PeoplePerHour.

✅ Pro Tip: Pick a niche—like real estate, health, or ecommerce—and specialize. You’ll get hired faster and paid better.

🧠 Consulting: Selling Strategy, Not Just Services

Once you’ve got a track record, it’s time to level up: SEO consulting. Unlike freelancing, where you’re doing the work, consultants offer expert strategy, guidance, and insights. Clients pay for your brainpower and experience—not just deliverables.

📋 What Do SEO Consultants Actually Do?

• Perform full-site SEO audits and provide actionable roadmaps.
• Help companies design long-term SEO strategies.
• Train in-house marketing teams on SEO best practices.
• Review analytics and adjust campaign performance.
• Provide ongoing guidance during redesigns, migrations, or algorithm updates.

💰 How Much Do Consultants Make?

Consultants typically earn more per hour because they’re selling outcomes and expertise, not time.

• Beginner consultants: $50–$100/hr
• Intermediate: $100–$200/hr
• Expert: $250–$500+/hr (especially for enterprise-level clients)

You can also offer monthly retainers ranging from $1,000 to $10,000+, depending on the client’s size and scope of work.

✅ Real-World Example: An SEO consultant specializing in ecommerce might help an online clothing store recover from a Google algorithm update, saving them tens of thousands in lost traffic—making your fee a no-brainer.

🛠️ Building a Personal SEO Brand That Sells

To land high-paying clients (freelance or consulting), you’ll need to position yourself as an expert. Don’t worry—you don’t need to be Neil Patel overnight. But building credibility goes a long way.

🎯 Here’s how:

• Create a website with your SEO services, testimonials, and blog.
• Share your wins on LinkedIn or X (Twitter): client ranking boosts, traffic increases, case studies.
• Offer value for free: Write “how-to” SEO content or record short SEO tip videos.
• Collect social proof: Positive client reviews, before-and-after graphs, and video testimonials.

The more people see you as a problem-solver, the more likely they are to hire you to solve theirs.

🧾 Freelancing vs. Consulting: Which Path Should You Take?

Feature	Freelancing SEO	SEO Consulting
Type of Work	Hands-on (writing, fixing, optimizing)	Strategy-based (advising, planning)
Client Type	Bloggers, startups, small businesses	Mid-large businesses, agencies
Income Range	$20–$100/hr	$100–$500+/hr
Best For	Beginners, niche specialists	Experienced SEOs, strategists

Many SEOs start as freelancers and transition into consulting after building confidence and a reputation. Others do both—offering consulting for strategy and freelance work to implement it.

🔚 Final Thoughts: The Freelance & Consulting SEO Goldmine

If you’ve got SEO skills, you’re sitting on a goldmine. The demand is growing every year—businesses of all sizes need traffic, visibility, and sales. And whether you choose to freelance, consult, or create a hybrid service model, you can carve out a highly profitable, flexible, and future-proof career.

The only limit? How deep you’re willing to go with your learning—and how well you can show off your skills.

Absolutely! Let’s dig even deeper into “Create and Monetize an SEO-Optimized Website or Blog” — with more actionable steps, deeper insight into monetization strategies, traffic generation techniques, and how to treat your blog like a serious business.

Create and Monetize an SEO-Optimized Website or Blog (Deep Dive Edition)

Because building a money-making blog isn’t just trendy—it’s a smart, scalable business move.

✅ 1. Choose a Profitable, Evergreen Niche (Strategically)

You’ve probably heard, “Follow your passion!” But unless your passion is also profitable, you’ll just be passionately broke.

Instead, validate your niche using this triangle framework:

🔍 Demand

Use tools like:

• Google Trends – to check if your niche is rising or dying.
• Ahrefs / Ubersuggest – for keyword search volumes.
• Reddit & Quora – see what real people are asking.

💵 Monetization

Ask:

• Are there affiliate products, info products, or services in this niche?
• Do people spend money to solve problems in this space?
• Are there advertisers willing to pay for traffic (check with Google Ads keyword planner)?

❤️ Interest

• You’ll be researching, writing, and thinking about this niche a lot.
• If you can’t stick with it for at least 1 year, pick another niche.

Bonus Tip: Evergreen niches like health, wealth, relationships, pets, parenting, productivity, and personal development tend to perform well over time.

⚙️ 2. Build a Solid SEO Foundation (Not Just a Pretty Site)

SEO-optimized means more than adding a few keywords here and there.

🧱 Technical SEO Must-Haves:

• Fast loading: Use lightweight themes (like Astra or GeneratePress), compress images, use a CDN (Cloudflare).
• Mobile responsiveness: Over 60% of web traffic is mobile. Use Google’s Mobile-Friendly Test.
• Secure (HTTPS): SSL certificate is a must—Google ranks HTTPS higher.
• Clean URL structure: Keep URLs short, keyword-rich, and readable (e.g., /how-to-start-a-blog, not /page?id=129ab93).

🔌 Essential Plugins (if using WordPress):

• Rank Math or Yoast SEO: On-page optimization.
• WP Rocket or W3 Total Cache: Site speed.
• ShortPixel or Smush: Image compression.
• UpdraftPlus: Backups.
• Pretty Links: For managing affiliate links.

Pro Tip: Don’t over-plugin. Keep it lean or your site will slow down—and slow = no traffic.

✍️ 3. Publish Strategic, Search-Intent-Driven Content

Not all content is created equal. SEO blog content should serve one of these intents:

• Informational (“how to train a puppy”)
• Transactional (“best laptops under $1000”)
• Navigational (“Ahrefs free trial”)
• Commercial investigation (“SEMRush vs Ahrefs”)

Use a content pyramid strategy:

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1. Pillar Pages (Ultimate guides)
2. Cluster Content (Supporting posts linking to/from the pillar)
3. Transactional Pages (Affiliate reviews, comparisons, “best of”)

Each post should include:

• Primary keyword in title, meta, headers, and naturally in text
• Internal links to relevant posts
• External links to authority sources
• Clear structure (use tables, bullet points, FAQ)
• Media (images, charts, videos)

Write with humans in mind, optimize for bots.

🚀 4. Drive Traffic Beyond Google (Build Multi-Channel Authority)

Yes, SEO is king—but don’t depend on Google alone. A well-rounded traffic strategy includes:

📧 Email Marketing

• Offer a freebie (checklist, ebook, template) to grow your list.
• Email your audience regularly with new content, affiliate promos, and product launches.

📌 Pinterest

• Great for niches like DIY, recipes, personal finance, travel.
• Pins can go viral and drive long-tail traffic to your blog.

📱 Social Media

• Use Twitter/Threads for thought leadership and content snippets.
• Use YouTube to repurpose blog content and rank on Google and YouTube.
• Use Facebook groups and Reddit (organically) to share useful content.

🤝 Backlinks

• Guest posting, HARO (Help a Reporter Out), digital PR, and link-worthy content (original research, statistics, infographics).

💸 5. Monetize Like a Pro (Multiple Streams = Financial Stability)

You don’t have to wait for 100,000 pageviews to start earning. Use layered monetization strategies early:

🤑 Affiliate Marketing

• Write comparison posts, product roundups, tutorials with affiliate links.
• Use Amazon Associates for general products.
• Use specialized networks like Impact, CJ, ShareASale for niche items.
• Use Pretty Links to cloak and track your affiliate URLs.

📢 Display Ads

• Start with Ezoic (~10K visits/month), Mediavine (>50K sessions/month), AdThrive (>100K).
• Optimize ad placements for both revenue and user experience.

🧠 Sell Your Own Products

• Start with digital downloads (e.g., planners, templates).
• Move into online courses, ebooks, or coaching programs.
• Create productized services (e.g., SEO audits, content templates).

🎯 Email Funnels

• Build an automated sequence that turns subscribers into buyers.
• Tools like ConvertKit or Systeme.io can automate this affordably.

🏗️ 6. Treat It Like a Business (Because It Is One)

Eventually, you’re not just “blogging”—you’re building a digital asset.

• Use Google Analytics and Search Console to monitor growth.
• Use Asana, Trello, or Notion to manage content and tasks.
• Consider outsourcing content, design, or outreach when you can.
• Track revenue by source (affiliate, ads, products, etc.)

As your traffic and earnings grow, your blog becomes an asset you can:

• Scale (hire writers, add new verticals)
• License (sell your content/products)
• Sell (many blogs sell for 30–40x monthly earnings)

Final Thought:

Creating and monetizing an SEO-optimized blog isn’t just about passive income dreams—it’s about building leverage. You put in the work once, and it keeps working for you. With consistency, smart strategy, and a little patience, your blog can evolve from a side hustle into a full-fledged business or even a life-changing exit.

It’s not magic—it’s SEO. And the internet rewards those who learn how to play the long game.

Advanced SEO Techniques for Scaling Your Online Income

Because ranking on Google Page 10 doesn’t pay the bills.

So you’ve mastered the basics—title tags, meta descriptions, keyword placement, and internal linking. Great. But if you want to scale your online income and turn your SEO skills into a serious cash machine, it’s time to bring out the big guns. Welcome to the world of advanced SEO—where algorithms get smarter, competition gets tougher, and the rewards get way juicier.

Let’s dive into the tactics that separate part-time bloggers from full-time SEO wizards with recurring revenue streams.

1. Topic Clusters & Content Hubs (Semantic SEO, but Make It Sexy)

Google doesn’t just want keywords. It wants context.

✅ What to do:

• Create a pillar page: an in-depth, ultimate guide targeting a high-level keyword.
• Then build cluster content: related subtopics that link to the pillar and vice versa.

Example:
Pillar Page: “Ultimate Guide to Email Marketing”
Cluster Posts: “Best Email Marketing Tools for Beginners,” “How to Write Email Subject Lines That Convert,” etc.

🧠 Why it matters: This structure tells Google, “Hey, I’m not just talking about email marketing—I’m the expert.” And Google loves experts.

2. Content Refreshing (Because SEO Decays Like Bread in the Sun)

Think your two-year-old “Top 10 SEO Tips” article is still crushing it? Probably not.

✅ What to do:

• Use Google Search Console to identify declining posts.
• Refresh the content with updated stats, better formatting, new internal links, and current examples.
• Re-index the page via GSC.

🧠 Why it works: Google loves fresh content. It’s like taking your blog to the spa—everything looks newer, cleaner, and suddenly gets more attention.

3. Programmatic SEO (Scale Like a Robot, Rank Like a Human)

Want to generate 100+ pages without losing your mind? Welcome to Programmatic SEO.

✅ What to do:

• Identify a repeatable keyword pattern.
  Example: “[Best Credit Cards for X Profession]”
• Create a template page structure.
• Use a spreadsheet or CMS plugin (like Airtable + Webflow or WordPress plugins) to generate and upload mass pages based on keyword variations.

🧠 Why it’s awesome: You create thousands of hyper-targeted landing pages. Google loves specificity. Users love relevance. You love recurring affiliate commissions.

Just don’t spam—make sure each page still provides value.

4. Schema Markup & Rich Snippets (Get That Extra Real Estate)

Do you like more clicks from the same Google result? Then you need Schema Markup.

✅ What to implement:

• FAQ Schema for quick Q&A boxes in SERPs.
• Review Schema to show star ratings on affiliate posts.
• Recipe, Course, Product, Event Schema, depending on your content type.

🧠 Why it helps: Rich snippets make your listing pop. More space. More info. More click-throughs. More cha-ching.

Tools: Mermaid Schema Generator, Rank Math (WordPress), or manual JSON-LD.

5. Link Building That Actually Moves the Needle (No, Not the Spammy Kind)

Links are still the SEO power-up mushrooms of the internet. But not all links are created equal.

✅ Tried-and-true methods:

• HARO (Help a Reporter Out): Free high-authority backlinks.
• Guest posting (strategically): Not all guest posts are dead—just the ones on junk sites.
• Digital PR: Create link-worthy content (original research, stats, tools, templates).
• Resource page outreach: Find niche sites that link to useful tools/content and suggest your own.

🧠 Why it matters: High-quality backlinks are like votes of confidence from the internet’s cool kids. And Google notices.

6. Conversion-Focused SEO (Because Rankings Without Revenue = Sad Trombone)

Traffic is great, but income is better. You need to optimize not just for search engines—but for conversions.

✅ Conversion tactics:

• Use clear CTAs on all blog posts.
• Add comparison tables (affiliate click-throughs love them).
• Insert exit-intent popups with lead magnets.
• Use scroll-triggered boxes that promote related offers mid-post.

🧠 Bonus tip: Heatmap tools like Hotjar or Microsoft Clarity show you exactly where users click (and where they don’t). Fix accordingly.

7. Data-Driven Content Strategy (Let the Numbers Guide You)

SEO isn’t guesswork—it’s a science (with a bit of art thrown in).

✅ Tools to level up:

• Ahrefs/Semrush for keyword gaps and competitor analysis.
• Google Search Console to track what’s already working.
• SurferSEO or Frase for content optimization based on top-ranking competitors.

🧠 Why it works: If you’re not using data, you’re writing in the dark. These tools give you the flashlight.

Final Words (and a Pep Talk):

Advanced SEO isn’t about using tricks—it’s about using strategy. It’s the difference between throwing spaghetti at the wall and running a Michelin-star kitchen.

With the right tactics, you can go from “just another blogger” to a high-ranking authority who earns while they sleep (or binge Netflix guilt-free).

The traffic is out there. The money is out there. You just need to optimize your way to it.

🏁 Conclusion: SEO Isn’t Just a Buzzword—It’s a Bank Account Builder

Let’s be honest: the internet is full of shiny new ways to make money online. One day it’s crypto. The next, it’s selling digital foot pics to AI collectors (yes, that’s a thing). But SEO? SEO has stood the test of time—and continues to pay the bills for those who master it.

Whether you’re freelancing, consulting, launching a blog, or building a niche site empire, SEO is the behind-the-scenes engine that drives organic traffic, trust, and yes—money. It’s not a “get-rich-quick” scheme. It’s a “get-rich-with-skills-and-strategy” plan.

You’ve learned:

• What SEO is and why it’s crucial for online success.
• How to start learning it (without falling asleep).
• How to turn those skills into real income.
• How to build and monetize your own website or blog.
• And how to turn your SEO chops into a long-term career or scalable business.

But here’s the catch: SEO rewards consistent action, not perfection. You don’t need to know everything before you start. You just need to start. Launch that site. Pitch that client. Write that first blog post—even if no one reads it but your mom and your cat.

Treat SEO like a long-term relationship. Nurture it. Learn from your mistakes. Show up when it’s hard. And before long, you’ll look back and realize you didn’t just build a traffic-generating machine—you built financial freedom.

So go ahead—optimize your future. The internet’s open 24/7, and your slice of it is waiting.

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Thanks a lot for reading my article on “How to Make Money Online with SEO: Master SEO and Monetize Your Skills“ till the end. Hope you’ve helped. See you with another article.